Please join us for a special SUMASA Speaker Event on Monday, April 22nd. Vincent Stanley, Vice President of Marketing for Patagonia will speak about the company and a new book just published: The Responsible Company: What We’ve Learned from Patagonia’s First 40 Years. The book is co-authored by Patagonia founder Yvon Chouinard.
SUMASA Speaker Event: Vincent Stanley, Patagonia
Monday, April 22nd
6:10 – 8:00 pm
Schermerhorn 614
“Over the past 40 years, Patagonia has consistently done the outrageous and unusual – switched to exclusive use of organic cotton in its cotton clothes, introduced recycled (and recyclable) underwear and fleece, and created an interactive website, the Footprint Chronicles, to clue customers in to the social and environmental impact of Patagonia’s products. The company’s Common Threads Initiative redefines the relationship between company and customer, to help reduce consumption, wrest the full life out of every product made, and recycle or repurpose what can no longer be used.”
About the man:
“Vincent Stanley has been with Patagonia on and off since its inception in 1973 and was for many years vice-president of its wholesale division. Recently, he has helped initiate and lead the company’s Footprint Chronicles, its Common Threads Initiative and Patagonia Books.”
About the book:
“The Responsible Company shows companies how to thread their way through economic sea change and slow the drift toward ecological bankruptcy.”
SUMASA 